Prev
Next
Next
Food

Pickup Coffee

Philippines' premier "grab-and-go," digitally native coffee brand.

Status
Active
Headquarters
Philippines
Founded In
2022
Partnered In
2022

Founded in early 2022 by Diego Lorenzo, Pickup opened its first outlet launched in March 2022 and within a span of a year operates over 60 outlets across the Philippines. The inception of Pickup occurred when Diego, whose family has been in the F&B business for decades, realized that while Filipinos loved their coffee, the market gravely underserves the country's rising middle class. This gave rise to Pickup Coffee, high-quality coffee beverages with affordable prices relative to its competitors, all while offering flavours and variants catered specifically towards the Filipino palette and a new experience for how coffee is consumed by Filipinos. Today, its iconic carts can be seen across high-density areas in Metro Manila and beyond. Pickup also has a network of cloud stores and its own fully integrated mobile platform that services the greater Filipino population that wants on-demand, online deliveries straight to their doorstep.