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Why We Partnered With…

Our point of view on specific sectors and themes and why we believe our insurgent brands are best placed to win.

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Why We Partnered With Solgram
November 3, 2026

Why We Partnered With Solgram

Building a premium grocery model for India, from first principles

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Why We Acquired bback: Building Beyond the Hangover
September 3, 2026

Why We Acquired bback: Building Beyond the Hangover

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Healthy Living & Longevity
Looking & Feeling Good
Health & Wellness
Why We Doubled Down on Our Partnership with Every Half: Making Vietnam's Specialty Coffee Interesting — and Accessible
July 15, 2026

Why We Doubled Down on Our Partnership with Every Half: Making Vietnam's Specialty Coffee Interesting — and Accessible

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Better for You, Better for the Planet
Quick & Convenient
Premiumization
Beverages
Why We Partnered with Protocol: Making Preventive Care Proactive, Personal, and Grounded in Real Clinical Data
April 13, 2026

Why We Partnered with Protocol: Making Preventive Care Proactive, Personal, and Grounded in Real Clinical Data

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Healthy Living & Longevity
Looking & Feeling Good
Quick & Convenient
Health & Wellness
Why We Doubled Down On Our Partnership with Colourette Cosmetics: Building the Philippines' Beauty Powerhouse
March 27, 2026

Why We Doubled Down On Our Partnership with Colourette Cosmetics: Building the Philippines' Beauty Powerhouse

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Looking & Feeling Good
Beauty & Personal Care
Why we partnered with WanderOn: Building India’s Most Loved Experiential Travel Platform
March 10, 2026

Why we partnered with WanderOn: Building India’s Most Loved Experiential Travel Platform

Travel in India has undergone a fundamental shift. For Gen Z and millennials, travel is no longer an occasional indulgence. It is a recurring discretionary investment, driven by social discovery, shared experiences, and a desire to step away from increasingly screen-led lives. This shift is durable and observable across domestic and outbound travel behaviour. Yet the industry remains misaligned with this consumer.

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Experiential Living
Unorganized to Organized
Leisure & Hospitality
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