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Why We Partnered With…

Our point of view on specific sectors and themes and why we believe our insurgent brands are best placed to win.

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Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists
January 14, 2026

Why We Partnered with Creation Collective: Building the Gateway into Asia for Global Artists

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Experiential Living
Unorganized to Organized
Leisure & Hospitality
Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist
January 13, 2026

Building India's First Clean Perfume Brand – Why we partnered with Secret Alchemist

Fragrance is the last unregulated category in personal care. No ingredient disclosure. No safety certification requirements. Consumers have no idea what they're spraying on their skin. That is changing. The clean beauty revolution that shaped skincare brands like Mamaearth, Plum, and Minimalist is now entering fragrance. We are excited to announce our investment in Secret Alchemist, India's first clean perfume brand, founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu. Full ingredient transparency. IFRA-certified formulations. Every batch tested and published. The brand is not selling 'clean' as a marketing claim, it is building the infrastructure of trust that the category lacks.

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Looking & Feeling Good
Premiumization
Beauty & Personal Care
Why We Partnered with Hunger Inc: Reinventing Indian Indulgence
October 13, 2025

Why We Partnered with Hunger Inc: Reinventing Indian Indulgence

What began with The Bombay Canteen has grown into a house of culturally rooted, beloved brands - O Pedro, Veronica's, Papa's (named to TIME's World's Greatest Places 2025), and Bombay Sweet Shop. Each pairs craft with storytelling to create outsize consumer love. We have known this team since day zero. We've hosted DSGCP founder events at their venues and watched them compound trust, taste, and execution.

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Experiential Living
Premiumization
Food
Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation
June 24, 2025

Why We Doubled Down On Our Partnership With Aire: Reshaping the Future for Our Greatest Generation

Aire is redefining how incontinence care is designed and delivered to Asia’s aging population, and it's working. DSG Consumer Partners backed Aire in early 2024 because of founder, Nivedita Venkatesh, and her personal mission to provide dignified, effective, and affordable incontinence care to our seniors. In the last 12 months, we have witnessed Nivedita (Niv, for short) turn an overlooked category into a fast-growing consumer brand that resonates with Singapore's seniors and caregivers.

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Health & Wellness
Why we partnered with KILRR: Spicing Up the Game
April 21, 2025

Why we partnered with KILRR: Spicing Up the Game

At DSG Consumer Partners, we believe iconic brands are born when relentless product passion meets bold thinking. KILRR embodies this spirit — with a founder who’s obsessed with flavour and a brand that brings a brave take to non-vegetarian cooking. India’s ₹80,000 crore spice market is massive – but also sleepy. Large brands dominate the shelves with little innovation. Most products are made for everything… and therefore, excel at nothing.

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Quick & Convenient
Healthy Living & Longevity
Food
Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman
March 25, 2025

Why We Doubled Down On Our Partnership With Moom: Empowering Personalized Wellness for The Modern Asian Woman

We joined forces with sister duo, Mili and Maya Kale, back in 2022. At a time of unlimited technological, medical and social breakthroughs, it came as a shock that Asia's burgeoning vitamin & dietary supplement market was still as opaque as it was in the 20th century. It did not matter if you visited countless medical practitioners or sought out the famous Dr. Google - finding the right supplements for you was difficult, confusing and time consuming. To make matters worse, there were no brands which could specifically address the many health-related challenges faced by women. That's why we partnered with Moom, whose mission is to make expert-backed, 100% natural supplements simple and accessible for the modern Asian woman. It has been two years since and we are now proud and delighted to announce that we are doubling down on our conviction in Mili, Maya and Moom.

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Looking & Feeling Good
Healthy Living & Longevity
Quick & Convenient
Health & Wellness
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