Colourette

Since entering onto the scene in 2015 when it was founded by Nina Ellaine Dizon, Colourette has been painting the Philippines with its spectrum of shades, becoming a homegrown hero in the Filipino cosmetic arena.

Delivering multi-use makeup with the most extensive array of color shades at wallet-friendly prices, Colourette is all about embracing and expressing yourself: #BeautyInAllWays, always! Colourette has not only expanded the conversation in the beauty market with products tailored for Filipino skin tones, but has also stood as a testament to the power of purpose-driven and community-centric branding in the digital age.

Fresh Formula is Colourette’s sister self-care brand and the home of Philippines' favorite Sgt. At Arms products.  The brand offers affordable, proven skincare solutions that champion self-love. Committed to "progress and perfection," Fresh Formula reshapes diversity and innovation in the local skincare industry. The brand is dedicated to delivering high-quality products that make self-care accessible and effective for everyone.