The world is looking towards Southeast Asia as a bright spot for growth and experimentation amidst global turbulence.

We see consumers become more value-seeking in the shorter term, while some of their ‘wants’ have emerged to become new ‘needs’. Gen Z is an influential segment due to their size and growing spending power. While they may have different values, they are not that different from the other generations when it comes to online shopping and experimenting with tech. We also see the rise of the solo economy that is starting to redefine engagement models.

Insurgent disruptors have been increasingly gaining market share in the region by addressing these evolving consumer trends. With unparalleled diversity in the region, we also look at how the role of personalization and AI is growing to help businesses meet consumers where they are.

Read the full report to discover how to lead the region’s next consumer growth wave.