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Southeast Asia, it is time to hit the gym.
Who doesn't want washboard abs and to look great in a bikini? 'Fitness' is a broad term and includes everyone from the Arnold Schwarzenegger wannabe to the midlife crisis weekend warrior, to the spinach-eating spin class goer, to the ultra-marathon runner. For some, the goal is to get a six-pack. For others, it is a means to live longer and better. However, every fitness enthusiast is united by a common aspiration - the desire to become better than they currently are. No matter the method-- weights, HIIT, Pilates, or running, we all have the desire to be in shape. The number of gyms and fitness centers is growing rapidly, as more and more people aspire to reach their fitness goals. In this modern day and age, it is difficult to walk the streets without finding gyms and fitness studios everywhere. They've sprouted like mushrooms and have proliferated widely.
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Game Changers: The Value Creation Playbook | Webinar
We analyze consumer exits in the last 15 years, launch Insurgex, our annual index that celebrates insurgent brands that are growing in a capital efficient manner and identify emerging consumer megatrends in Food and Beverages industry in this year's collaboration with Bain & Company
