In the last webinar on India Insurgents Playbook, we defined insurgent brands as those that are winning the hearts of underserved consumers in India. These brands continue to capture an outsized share of growth in consumption.

‍

This year we deep dive into consumer exits in the last 15 years to understand patterns and actionable insights for investors, founders, and strategics. Additionally, we launch Insurgex, our annual index that celebrates insurgent brands that are growing in a capital efficient manner. We also zoom in on emerging consumer megatrends in Food and Beverages industry that the insurgents can tap into, to drive strong growth.

‍