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Meet The Next Generation
of Insurgent Brands

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Merlin Brands
Merlin Brands

World class food-ware products that deliver safety, sustainability and style

Active
Active
Active
Experiential Living
Premiumization

Founded by brothers Sumit and Sidharth Suneja, Merlin Brands is a food and drinkware company on a mission to deliver safe, sustainable, and stylish products to the new age consumer. Merlin has two brands: (i) Rabitat: catering to kids under the age of 10 and (ii) Headway: for adults and young adults. Prior to Merlin Brands, Sumit and Sidharth were preferred resellers for international brands like Skip Hop, Comotomo, Pearhead and 3Sprouts among others. As a result, they possess a comprehensive understanding of the products, designs, customer preferences & requirements and are uniquely positioned to build an omni-channel business in this category.

Moom Health
Moom Health

Expertly formulated, personalized supplements for the modern Asian woman.

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Active
Active
Experiential Living
Quick & Convenient
Looking & Feeling Good
Healthy Living & Longevity

After questioning Dr. Google, getting frustrated with one-size-fits-all solutions, and lacking resources to explore alternative, natural, and well-researched pathways, we created Moom Health. Moom develops natural remedies for the modern Asian woman in the form of expert-formulated supplements. Co-founded by sister duo Mili and Maya, their mission is to take the guesswork out of your wellness routine by creating a modern-day ritual that supports you wholly and puts you in the driver's seat of your health.

Mswipe Technologies
Mswipe Technologies

POS solutions for all types of payment acceptance.

Active
Active
Active
Quick & Convenient

Known for their innovative, category defining products, Mswipe is a leading digital payment and financial solutions company supporting the growing merchant community across India. Their product suite consists of various POS terminals, from portable palm-size devices to various Smart POS options, QR Code, and the latest launch Boombox that provides alerts via sound and display to merchants.

Native Milk
Native Milk

Farm-to-consumer A2 dairy brand.

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Active
Active
Healthy Living & Longevity
Premiumization

The Dairy Revolution you have been waiting for!

We are building an FMCG Dairy brand that consumers can trust with innovative dairy products. This exciting journey will traverse Native Milk from liquid milk to Traditional Value added dairy products and innovative science backed dairy products, eventually a “better for You and the planet" dairy brand.

Nuguru
Nuguru

Incubating and investing in next-generation wellness brands that are truly better-for-you.

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Active
Active
Looking & Feeling Good
Healthy Living & Longevity
Premiumization
Better for You, Better for the Planet

Led by individuals that built Singapore's beloved online grocer, RedMart – and its private label offer – the team at Nuguru has deep industry relationships and years of operating experience building and scaling a successful, customer-centric consumer brand. This puts us in a unique position to offer strategic guidance and executional support to founders in the region who aim to develop bold, enduring brands that help people live better lives.

Nutrova
Nutrova

Evidence-based supplements, delivering measurable outcomes.

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Active
Looking & Feeling Good
Healthy Living & Longevity

Nutrova is a nutraceutical brand that develops evidence-based supplements, focused on delivering measurable outcomes. At Nutrova, they believe that the right nutrition, properly delivered, can help us take charge of our health and dramatically improve our lives.Ensuring that we receive the right nutrition is an ongoing process. They develop safe, effective, scientifically validated nutrition products that help smoothen this process to work towards our health goals. As a trusted source for content, they also provide scientific information to help people make educated decisions about our health.

OYO Rooms
OYO Rooms

Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces.

Exited
Exited
Exited
Premiumization
Unorganized to Organized

OYO is a global platform that empowers entrepreneurs and small businesses with hotels and homes by providing full stack technology that increases earnings and eases operations. Bringing affordable and trusted accommodation that guests can book instantly.

The OYO App offers a variety of digital tools to guide customers throughout their journey, including discovery, seamless booking, pre-stay assistance, cancellations, digital check-ins as well as in-stay and post-stay services.

We exited our position in Oyo to SoftBank

Perro
Perro

Perromart was an online pet care company which aimed to be the go-to brand for all pet related purchases: food, treats, medical needs, and services in SE Asia.

RIP
RIP
RIP
Quick & Convenient
New Family Unit

Striving to build the Pet Care Brands of the Future. At twentyfive, this is exactly what we want to achieve!Our mission is to build a bond between pets and humans for a lifetime.

We believe that everyone that has ever owned a pet has experienced one of the purest forms of full dependency and selfless unconditional love. We drive ourselves by innovating new brands and products that help us build and extend moments that help every pet owner to solidify and experience those moments.

Everyone at twentyfive takes pride in what we do, with a shared vision to create a wholesome experience for everyone that uses our products or shop at our stores. We are committed to our mission of spreading that sense of experience, making pet ownership fun, fulfilling and lasting.

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