Brands

Meet The Next Generation
of Insurgent Brands

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Simplee
Simplee

Innovative plant based drinks that are worth reading the label for.

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Healthy Living
Convenience
Plant Based Consumerism

Simplee is brought to you by two friends, Alex and Ray, who discovered the beneficial properties of aloe vera on a trip to Asia. They became instantly hooked after drinking aloe vera everyday and noticing the soothing and hydrating facets for their digestion, skin, and immunity.

Simplee is all about digestive wellness with a growing range of products made with Aloe, CBD, ginger. All products are plant based, low in sugar and 100% natural

Sleepy Owl
Sleepy Owl

Cafe style coffee made simple, sourced directly from Indian farmers.

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Convenience
Sustainability

Started by three friends who recognised the gap in the market - the need for good quality coffee at home, made with minimal effort, Sleepy Owl’s vision is to disrupt the at-home coffee industry in India, and give all the customers easy access to the best quality coffee.

From Premium Instant Coffee to classic Cold Brew Packs, Sleepy Owl constantly innovating and redefining the coffee drinking experience. In 2016, they became the first to introduce India to the concept of Cold Brew Coffee, and have been a proud pioneer in this space.

Today, Sleepy Owl stands over 5 years strong with a vast product portfolio that includes cold brew packs, hot brew bags, ready-to-drink cold brew bottles, ground coffee, premium instant coffee, premium cold coffee, and a range of merchandise.

SleepyCat
SleepyCat

An online sleep solutions brand committed to simplifying the joy of rest through innovative products.

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Looking & Feeling Good

SleepyCat is an online sleep solutions company committed to delivering the joy of rest in each of our products, so you'll love coming home to them. They're reimagining the way India sleeps and rests, through our product innovations – rooted in the science of sleep. Established in 2017, SleepyCat is the pioneer of delivering mattresses-in-a-box in India. They’re proudly made in India and are creating for consumers who are invested in their sleep well being.

Smile Makers
Smile Makers

Pioneers in female sexual wellness and the first to put vibrators in the world’s biggest beauty stores.

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Looking & Feeling Good
Aspiration & Luxury

Since starting out in 2012, it has been Smile Makers' mission to make vibrators available in everyday beauty stores. Sexual wellness should be talked about. It affects our physical and emotional wellbeing. And some of the world’s biggest brands agreed. That’s why you’ll now find us in the likes of Sephora, Ulta Beauty and Urban Outfitters.

Solethreads
Solethreads

Innovation & comfort led footwear for the modern Indian consumer.

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Looking & Feeling Good

Solethreads is a casual footwear brand does sneakers and flip flops. SOLETHREADS is a ‘Made in India’ (it imports footwear to some extend) footwear brand that’s creating a flip flop revolution. The company is an innovation led youth centric casual and not open footwear brand known for comfortable yet stylish flip flops no footwears. Solethreads designs for your feet and innovates for your comfort.

StayVista
StayVista

India’s largest hospitality chain of holiday villas.

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Aspiration & Luxury

StayVista (earlier Vista Rooms) is reinventing group getaways with the largest collection of 750+ handpicked holiday villas across 50+ destinations. Founded in 2015, StayVista has carved a niche for itself as the category leader, accruing a steady 4.7+ rating in India’s travel and hospitality industry. Having already hosted more than 5 lakh guests, StayVista is all set to shape the future of travel and become a trusted partner of holiday home owners across the country.

Sula Vineyards
Sula Vineyards

India's leading winery, putting Indian wine on the global map.

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Aspiration & Luxury

Rajeev Samant's introduction to wines took place during his early years studying at Stanford University and working at Oracle in California, neither grapes nor wine were at the top of his mind when he returned to India in the early 90s. A chance visit to his family's land in Nashik - a region well-known for growing table grapes - in 1994 led to the seed of an idea, and before he knew it, he began pursuing the idea of growing wine grapes in Nashik. Rajeev established Sula Vineyards in 1999, Nashik’s first winery, and paved the way for the emergence of India’s Wine Capital. Over the last 20 years, Sula has grown and established itself as a pioneer, innovator and leader in the Indian wine industry. Today, Sula is India’s leading wine company, spearheading the charge of Indian wine across the world.

Sula Vineyards went public in December 2022 with a market cap of US$400Mn.

Super Bottoms
Super Bottoms

Reusable baby hygiene solutions that is gentle on the skin and the planet.

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Sustainability

SuperBottoms is a brand of reusable baby hygiene solutions including reusable cloth diapers, potty training pants and more. Run by a team of mothers at its core, SuperBottoms is proud of its community of parents committed to making sustainable baby-care choices pro-baby and convenient. The company has also built a Facebook community around helping parents understand better ways to take care of their babies. Visit the Superbottoms' Parent Tribe community here: Super Bottoms

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